Positioning360

A Powerful Formula to Set Your Business Above The Competition

Competitive landscapes force organizations to continuously evolve their brand. Survival in contemporary markets demands ongoing reflections on ways to stand out from competitors. Constantly positioning your brand is essential.

When done effectively, strategic positioning boosts Key Performance Indicators (KPIs) like Time-to-close, Retention rate, Referral rate, and Net Promoter Score (NPS). Over 3+ years helping organizations with marketing, creative, design, and development - we have noticed troubling trends where strategic positioning is underinvested in, underdeveloped, or outright neglected. Such situations cause confusion and negatively affect marketing communications and KPIs mentioned above.

Superform's Positioning360 is a proven framework helping organizations avoid common pitfalls. It’s a powerful formula to align internal teams around a unified strategy, while winning the hearts and minds of customers.

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

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About

Positioning360

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Positioning360 is an integrated framework designed to generate meaningful, actionable insights, helping teams form effective strategies. The step-by-step approach entails five categories (Company, Customer, Brand, Benefits, Aspirations) containing pivotal concepts such as core values, target customer profiles, your brand tone, USP, and value proposition.

As markets change at a rapid pace, positioning your brand is an ongoing process. Positioning360 is an easy-to-use tool to create a unique strategy and anticipate to changing landscapes.

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

Among business leaders, executives, and managers, inconsistencies and misconceptions arise from either weak positioning or a misguided understanding of how strategic positioning affects key business decisions. Think of incorrect perspectives, inaccurate definitions of the concepts, and incomplete strategies. Positioning360 is designed to directly address these challenges. .

Our multidimensional framework offers a foundation for developing effective business strategies. It guides business leaders through the positioning process and highlights crucial points of interest. Positioning360 is a designed to be a living document, and a tool to consistently differentiate themselves from competitors.

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

Why

Positioning360?

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"Even a great brand needs investment and caring if it's going to retain its relevance and vitality."

- Steve Jobs

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

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SUPERFORM |  DNA

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

For Superform, Positioning 360 is not new; it has been a critical resource in every Superform project. Understanding our client’s missions, customers, and business goals has been imperative to creating impactful marketing, creative, or design materials.

Positioning360 is the DNA running through all our work, because using it as foundation is the best way to reach optimal and lasting results.

Superform is a creative team operating at the intersection of marketing, design, and technology.

We create compelling, impactful digital content that resonates with customers, driven by our team’s special combination of marketing, design, and technology expertise.

Thrive with Positioning360

As an ambitious entrepreneur, you want to win a significant spot in your market and lead a thriving business. Getting there is not easy. Winning a market  starts with adequately understanding your organization, your customers, and the unique way in which value gets delivered. It requires strategically positioning your company.


Are you ready to thrive and win the hearts and minds of your customers? Reach out to us for more information, download the free Positioning360 eBook below, or schedule a 20-minute phone call to see how we can help your business to thrive.

FIND US

231 Bowery, 2nd Floor

New York, New York 10002

hello@superform.co

(347) 746 - 2606

CASE STUDIES

Aulder Capital

(More Coming Soon!)

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