July 11, 2016Comments are off for this post.

Superform’s Branding and Marketing Immersive for Etsy

Peer-to peer marketplaces like Etsy, TaskRabbit, and AirBnB continue to grow their customer base exponentially, opening new channels in sectors (retail, hospitality, hand-crafted goods) that had previously seen little innovation. These marketplaces turn hobbyists into entrepreneurs while creating massive pools of new buyers and sellers.

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July 6, 2016Comments are off for this post.

When Successful Marketing Hurts Your Brand

A failed 2nd date with ride-sharing app, Lyft

Disclaimer: I am not an investor in either of these companies, nor any company in the ride-sharing space.

I am just a rider. Just a customer. I’m also in the business of marketing startups — which means I touch everything customer experience-related: communications, the brand, UX, product design, CRM, monetization, et cetera.

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April 19, 2016Comments are off for this post.

30 Seconds to Sell Your App

If you had ten seconds to capture the attention of a potential user in the app store, how could you best take advantage of it? 

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April 15, 2015Comments are off for this post.

Getting Qualitative with Social Media

How Architects can Create Meaningful Engagement for Growth

Photo via Nathan Congleton

Like many designers, I always viewed personal branding and content marketing with a tinge of skepticism. Design schools teach students to push the best concepts and methodologies through the design process; everything else coming secondary.

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April 5, 2015Comments are off for this post.

Digital Marketing in Architecture: 8 Takeaways

This week’s Built-In: Architecture & Entrepreneurship Meetup on Digital Marketing in Architecture brought a few major epiphanies that were definitely worth elaborating on.

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April 5, 2015Comments are off for this post.

Why marketing is NOT a dirty word

For simplicity, I’ll be using the word ‘product’, to represent products, services and companies.

I constantly hear people disparage the act (and sometimes just the thought) of marketing. Here’s why they’re wrong. Marketing is nothing more than communicating a product’s value proposition. That’s it.

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© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  


© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  

© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  

© Superform 2018   (347) 475 - 6868 Contact  Careers  Blog  Privacy  

© Superform 2018  

(347) 475 - 6868 

 Contact  Careers  Blog  Privacy