April 15, 2015Comments are off for this post.

Getting Qualitative with Social Media

How Architects can Create Meaningful Engagement for Growth

Photo via Nathan Congleton

Like many designers, I always viewed personal branding and content marketing with a tinge of skepticism. Design schools teach students to push the best concepts and methodologies through the design process; everything else coming secondary.

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April 5, 2015Comments are off for this post.

Digital Marketing in Architecture: 8 Takeaways

This week’s Built-In: Architecture & Entrepreneurship Meetup on Digital Marketing in Architecture brought a few major epiphanies that were definitely worth elaborating on.

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April 5, 2015Comments are off for this post.

Why marketing is NOT a dirty word

For simplicity, I’ll be using the word ‘product’, to represent products, services and companies.

I constantly hear people disparage the act (and sometimes just the thought) of marketing. Here’s why they’re wrong. Marketing is nothing more than communicating a product’s value proposition. That’s it.

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© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  


© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  

© Superform 2018   (347) 475 - 6868   Contact  Careers  Blog  Privacy  

© Superform 2018   (347) 475 - 6868 Contact  Careers  Blog  Privacy  

© Superform 2018  

(347) 475 - 6868 

 Contact  Careers  Blog  Privacy